NBA All-Star Tickets On Sale Today...

Baseline Plaza Tickets Provide Fans Opportunity to be Part of the Record-Breaking Crowd in Cowboys Stadium on Feb. 14

NBA fans will have the opportunity to reserve
their place as part of the largest crowd ever to witness a basketball game
when an additional round of tickets go on sale Tuesday, Nov. 17, at 11
a.m. ET (10 a.m. CT) for the 2010 NBA All-Star Game. Baseline Plaza tickets
for the historic game, which will be played before a crowd of more than
80,000 at Cowboys Stadium, will be $30.

A limited number of standing-room-only Baseline Plaza tickets for the 2010
NBA All-Star Game will be available at Ticketmaster.com, Ticketmaster
outlets, the American Airlines Center, Cowboys Stadium, or by calling
800-4-NBA-TIX.

“The 2010 NBA All-Star Game will be a special kind of experience for NBA
fans,” said Executive Vice President, NBA Events and Attractions, Ski
Austin. “Through the hard work and cooperation of the Dallas Mavericks and
the Dallas Cowboys, we are able to offer fans the opportunity to say that
they were part of one of the most historic events in NBA history.”

The Baseline Plaza was created to accommodate additional fans following the
extraordinary fan response through pre-sales and the initial general public
sale. The additional three levels located at either end of the stadium will
provide fans a special setting to experience the sights, sounds and energy
of the 2010 NBA All-Star Game.

The largest crowd ever to watch an NBA All-Star Game was in 1989 when the
Western Conference posted a 143-134 victory at the Houston Astrodome in
front of 44,735 fans.

About NBA All-Star 2010

NBA All-Star 2010 in Dallas will bring together some of the most talented
and passionate players in the league’s history for a global celebration of
the game. Among the many events that will reach fans in more than 200
countries and territories in more than 40 languages are the T-Mobile Rookie
Challenge & Youth Jam, NBA All-Star Celebrity Game, and NBA All-Star Jam
Session presented by adidas. American Airlines Center will host All-Star
Saturday Night, featuring the Sprite Slam Dunk contest, Foot Locker
Three-Point Shootout, Taco Bell Skills Challenge, and Haier Shooting Stars.
The 59th NBA All-Star Game will be played on Sunday, Feb. 14 at Cowboys
Stadium in Arlington, Texas, before an expected crowd of more than 80,000 –
the largest group ever to witness a live basketball game. TNT will
televise the All-Star Game for an eighth consecutive year, marking Turner
Sports' 25th season of All-Star coverage. This will be the second NBA
All-Star in Dallas. The city also hosted the event in 1986.